Market Access

The Voluntary Scheme for Branded Medicines Pricing and Access (VPAS)

The Voluntary Scheme for Branded Medicines Pricing and Access (VPAS) is a scheme designed to regulate the prices of branded prescription...

Revolutionizing Health Economics: The Power of AI in the Pharmaceutical Industry

The pharmaceutical industry is rapidly changing and with advancements in technology, there are new tools that can make a big impact in...

Unlocking the Power of Data Visualization in the Pharmaceutical Industry

Data visualization is an essential tool for pharmaceutical sales and marketing teams. In an industry where data is everything,...